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1

Premarket Forecasting of Really-New Products

Glen L. Urban, Bruce D. Weinberg and John R. Hauser

Journal:

Journal of Marketing

Year:

1996

Language:

english

File:

PDF, 2.36 MB

english, 1996

2

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study

Yakov Bart, Venkatesh Shankar, Fareena Sultan and Glen L. Urban

Journal:

Journal of Marketing

Year:

2005

Language:

english

File:

PDF, 2.88 MB

english, 2005

3

Morphing Banner Advertising

Urban, Glen L., Liberali, Guilherme (Gui), MacDonald, Erin, Bordley, Robert, Hauser, John R.

Journal:

Marketing Science

Year:

2014

Language:

english

File:

PDF, 14.94 MB

english, 2014

4

Premarket Forecasting for New Consumer Durable Goods: Modeling Categorization, Elimination, and Consideration Phenomena

Glen L. Urban, John S. Hulland and Bruce D. Weinberg

Journal:

Journal of Marketing

Year:

1993

Language:

english

File:

PDF, 677 KB

english, 1993

5

Assessment of Attribute Importances and Consumer Utility Functions: Von Neumann-Morgenstern Theory Applied to Consumer Behavior

Hauser, John R., Urban, Glen L.

Journal:

Journal of Consumer Research

Year:

1979

Language:

english

File:

PDF, 1.31 MB

english, 1979

6

Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

Alvin J. Silk and Glen L. Urban

Journal:

Journal of Marketing Research

Year:

1978

Language:

english

File:

PDF, 4.05 MB

english, 1978

7

“Listening In” to Find and Explore New Combinations of Customer Needs

Urban, Glen L., Hauser, John R.

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 580 KB

english, 2004

8

Pre-Test-Market Models: Validation and Managerial Implications

Glen L. Urban and Gerald M. Katz

Journal:

Journal of Marketing Research

Year:

1983

Language:

english

File:

PDF, 672 KB

english, 1983

9

"Listening in" to Find and Explore New Combinations of Customer Needs

Glen L. Urban and John R. Hauser

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 3.67 MB

english, 2004

10

How Consumers Allocate Their Time When Searching for Information

John R. Hauser, Glen L. Urban and Bruce D. Weinberg

Journal:

Journal of Marketing Research

Year:

1993

Language:

english

File:

PDF, 2.93 MB

english, 1993

11

Information Acceleration: Validation and Lessons from the Field

Urban, Glen L., Hauser, John R., Qualls, William J., Weinberg, Bruce D., Bohlmann, Jonathan D., Chicos, Roberta A.

Journal:

Journal of Marketing Research

Year:

1997

Language:

english

File:

PDF, 1.48 MB

english, 1997

12

Online Trust: State of the Art, New Frontiers, and Research Potential

Glen L. Urban, Cinda Amyx, Antonio Lorenzon

Journal:

Journal of Interactive Marketing

Year:

2009

Language:

english

File:

PDF, 1.24 MB

english, 2009

13

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study

Bart, Yakov, Shankar, Venkatesh, Sultan, Fareena, Urban, Glen L.

Journal:

Journal of Marketing

Year:

2005

Language:

english

File:

PDF, 147 KB

english, 2005

14

Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications

Urban, Glen L., Carter, Theresa, Gaskin, Steven, Mucha, Zofia

Journal:

Management Science

Year:

1986

Language:

english

File:

PDF, 1.41 MB

english, 1986

15

Marketing Decision-Information Systems: An Emerging View

David B. Montgomery and Glen L. Urban

Journal:

Journal of Marketing Research

Year:

1970

Language:

english

File:

PDF, 1.94 MB

english, 1970

16

Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice

John H. Roberts and Glen L. Urban

Journal:

Management Science

Year:

1988

Language:

english

File:

PDF, 596 KB

english, 1988

17

An Autobiographical Essay: When I Stop Learning, I Will Leave

Journal:

Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 1.68 MB

english, 2002

18

Online trust: a stakeholder perspective, concepts, implications, and future directions

Venkatesh Shankar, Glen L. Urban, Fareena Sultan

Journal:

The Journal of Strategic Information Systems

Year:

2002

Language:

english

File:

PDF, 259 KB

english, 2002

19

A Normative Methodology for Modeling Consumer Response to Innovation

John R. Hauser and Glen L. Urban

Journal:

Operations Research

Year:

1977

Language:

english

File:

PDF, 1.08 MB

english, 1977

20

Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods

Gurumurthy Kalyanaram and Glen L. Urban

Journal:

Marketing Science

Year:

1992

Language:

english

File:

PDF, 378 KB

english, 1992

21

Prelaunch Forecasting of New Automobiles

Urban, Glen L., Hauser, John R., Roberts, John H.

Journal:

Management Science

Year:

1990

Language:

english

File:

PDF, 1.47 MB

english, 1990

22

Special Issue on Innovation and New Products || Information Acceleration: Validation and Lessons from the Field

Glen L. Urban, John R. Hauser, William J. Qualls, Bruce D. Weinberg, Jonathan D. Bohlmann and Roberta A. Chicos

Journal:

Journal of Marketing Research

Year:

1997

Language:

english

File:

PDF, 1.95 MB

english, 1997

23

Lead User Analyses for the Development of New Industrial Products

Urban, Glen L., von Hippel, Eric

Journal:

Management Science

Year:

1988

Language:

english

File:

PDF, 1.20 MB

english, 1988

24

Website Morphing

Hauser, John R., Urban, Glen L., Liberali, Guilherme, Braun, Michael

Journal:

Marketing Science

Year:

2009

Language:

english

File:

PDF, 2.00 MB

english, 2009

25

A Mathematical Modeling Approach to Product Line Decisions

Journal:

Journal of Marketing Research

Year:

1969

Language:

english

File:

PDF, 1.58 MB

english, 1969

26

Evolutionary Model Building

Glen L. Urban and Richard Karash

Journal:

Journal of Marketing Research

Year:

1971

Language:

english

File:

PDF, 936 KB

english, 1971

27

Application Series || A New Product Analysis and Decision Model

Glen L. Urban and Benjamin Lipstein

Journal:

Management Science

Year:

1968

Language:

english

File:

PDF, 1.02 MB

english, 1968

28

Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications

Glen L. Urban, Theresa Carter, Steven Gaskin and Zofia Mucha

Journal:

Management Science

Year:

1986

Language:

english

File:

PDF, 462 KB

english, 1986

29

Rejoinder —Response to Comments on “Website Morphing”

Hauser, John R., Urban, Glen L., Liberali, Guilherme, Braun, Michael

Journal:

Marketing Science

Year:

2009

Language:

english

File:

PDF, 87 KB

english, 2009

30

Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice

Roberts, John H., Urban, Glen L.

Journal:

Management Science

Year:

1988

Language:

english

File:

PDF, 1.53 MB

english, 1988

31

Premarket Forecasting of Really-New Products

Urban, Glen L., Weinberg, Bruce D., Hauser, John R.

Journal:

Journal of Marketing

Year:

1996

File:

PDF, 2.03 MB

1996

32

Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph

Hauser, John R., Liberali, Guilherme (Gui), Urban, Glen L.

Journal:

Management Science

Year:

2014

Language:

english

File:

PDF, 2.23 MB

english, 2014

33

The ASSESSOR Pre-Test Market Evaluation System

Urban, Glen L., Katz, Gerald M., Hatch, Thomas E., Silk, Alvin J.

Journal:

Year:

1983

Language:

english

File:

PDF, 1.45 MB

english, 1983

34

Order of Market Entry: Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research

Kalyanaram, Gurumurthy, Robinson, William T., Urban, Glen L.

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 1.38 MB

english, 1995

35

Perceptor: A Model for Product Positioning

Journal:

Management Science

Year:

1975

Language:

english

File:

PDF, 944 KB

english, 1975

36

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Order of Market Entry: Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research

Gurumurthy Kalyanaram, William T. Robinson and Glen L. Urban

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 371 KB

english, 1995

37

Application Series || Perceptor: A Model for Product Positioning

Journal:

Management Science

Year:

1975

Language:

english

File:

PDF, 391 KB

english, 1975

38

Dimensions of Marketing's Relationship to Society || Customer Advocacy: A New Era in Marketing?

Journal:

Journal of Public Policy & Marketing

Year:

2005

Language:

english

File:

PDF, 1.22 MB

english, 2005

39

A Simple Method, but of Limited Application

Review by: Glen L. Urban

Journal:

Journal of Marketing Research

Year:

1971

Language:

english

File:

PDF, 289 KB

english, 1971

40

Testing Competitive Market Structures

Glen L. Urban, Philip L. Johnson and John R. Hauser

Journal:

Marketing Science

Year:

1984

Language:

english

File:

PDF, 689 KB

english, 1984

41

Lead User Analyses for the Development of New Industrial Products

Glen L. Urban and Eric von Hippel

Journal:

Management Science

Year:

1988

Language:

english

File:

PDF, 2.25 MB

english, 1988

42

Prelaunch Forecasting of New Automobiles

Glen L. Urban, John R. Hauser and John H. Roberts

Journal:

Management Science

Year:

1990

Language:

english

File:

PDF, 2.67 MB

english, 1990

43

First-Mover Advantages from Pioneering New Markets: A Survey of Empirical Evidence

WILLIAM T. ROBINSON, GURUMURTHY KALYANARAM and GLEN L. URBAN

Journal:

Review of Industrial Organization

Year:

1994

Language:

english

File:

PDF, 1.88 MB

english, 1994

44

A New Product Analysis and Decision Model

Journal:

Management Science

Year:

1968

Language:

english

File:

PDF, 1.45 MB

english, 1968

45

Testing Competitive Market Structures

Urban, Glen L., Johnson, Philip L., Hauser, John R.

Journal:

Marketing Science

Year:

1984

Language:

english

File:

PDF, 715 KB

english, 1984

46

[Handbooks in Operations Research and Management Science] Marketing Volume 5 || Chapter 7 Pretest market forecasting

Year:

1993

Language:

english

File:

PDF, 2.16 MB

english, 1993

47

Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

Silk, Alvin J., Urban, Glen L.

Journal:

Journal of Marketing Research

Year:

1978

File:

PDF, 2.54 MB

1978

48

Pre-Test-Market Models: Validation and Managerial Implications

Urban, Glen L., Katz, Gerald M.

Journal:

Journal of Marketing Research

Year:

1983

File:

PDF, 1.60 MB

1983

49

Evolutionary Model Building

Urban, Glen L., Karash, Richard

Journal:

Journal of Marketing Research

Year:

1971

Language:

english

File:

PDF, 703 KB

english, 1971

50

Evolutionary Model Building

Urban, Glen L., Karash, Richard

Journal:

Journal of Marketing Research

Year:

1971

File:

PDF, 703 KB

1971